The Studio Takeover Podcast

Becoming Who You Always Needed with Keri Johnson

Cat Ford-Coates Season 4 Episode 10

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0:00 | 29:21

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Having lost everything on more than one occasion, Keri innovated her life and how she was showing up for her family, her business, and herself.
At times it felt like she was creating something from nothing; her photography business, she wrote a book, stepping forward to teach manifestation online during the pandemic, and then in 2022 she created a 40 Over 40 campaign and she discovered her impact on a larger scale.
"I didnt want models. I didnt want influencers. I wanted real people! And these women who hadn't been photographed in 15 years or more were showing up and shining!"


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Find out more about The KNOW Women here: theknowwomen.com

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ABOUT CAT FORD-COATES

Cat Ford-Coates has been told to soften her whole career.

She didn't.

She built a multi-six-figure business teaching photographers that the thing keeping them stuck was never the market, the portfolio, or the pricing. It was the voice. The one that sounds like wisdom. The one that keeps moving the goalpost and calling it patience.

She's spent over a decade in rooms with photographers who are extraordinarily talented and somehow still convinced they should be grateful for what they have.

She disagrees. Loudly.

Cat serves photographers who already know what they want. Who know what they're capable of. Who have known for a while, actually, and have spent years finding sophisticated reasons not to claim it.

The question was never whether you're ready.

You already know you are. Stop pretending that you don't.

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